Traffic Sources & Growth Boost

A user who visits/joins your community can be categorized into one of the following traffic sources.

Invite: When a community admin sends an email invite to a user, and they join using the invite link.
Affiliate: When a user joins using a non-admin membership affiliate link
Skool network: When a user finds your community through a structured Skool channel, such as Discovery, the recommended groups sidebar, or Skool’s paid ads.
External website: When a user joins from a link on another website. While a category, these will display specifically as the external site being used to access your community. Examples include a user coming from a link on social media posts (e.g., Facebook) or from your own website.
Direct: When a user enters the community link directly, email broadcasts, or a redirect link/URL shortener. For optimal tracking accuracy, use your about page link directly. Link in bio tools, redirects, URL shorteners, etc., strip traffic sources and show up as direct.

The Growth tab in the community admin settings shows the last 30 days of data in near real-time.

Attribution model:

Skool follows last-touch attribution. The most recent traffic source when a member joins is counted. Skool prefers the touch that closed the sale as compared to multiple view-throughs in the user journey prior to the sale. Each user has multiple touch points in their discovery-to-sale journey. Whichever link they click at the end is awarded the attribution touch.

Examples:

If a user sees an ad for your group, checks out the creator's Instagram profile, and joins the group via the link in the bio, Instagram will be assigned as the attribution.
If a user sees multiple ads, gets multiple emails, and gets referred by an affiliate of the group, the affiliate member of the group will be attributed.
If a user receives emails and reads posts on X and Facebook, but then ultimately joins the group from the ad run by Skool for your group, then Skool Network will get the attribution.

Attributions are immutable. Skool cannot change once the attribution is locked.

Attribution window

90 days for all other sources. 14 days for Skool Network & Affiliates.

Visitors

Visitors are any non-members (whether authenticated or not) who visit your community. For the traffic source view, each visitor will only be counted once per traffic source.

Signups

Signups are those who join your community and are approved entry.

Signups on free trials are also included, even if they leave before their trial ends
Signups are attributed to a single traffic source based on the prioritization above

Conversion Rate

Conversion rate is the number of signups coming from a traffic channel divided by the number of visitors from that same channel during the time period.

What is growth boost?

Growth Boost allows your group to be shown at the top of search results for keywords your ideal customers are searching for, boosts visibility, and lets Skool run off-site ads to promote your community.

Example: If Skool brings you a paid customer and your group price is $10, Skool deducts $3 and fees, depending on the selected plan. If you bring your own customer, Skool only deducts the processing fees.

Growth Boost is default ON. It can be toggled OFF at any time from SETTINGS > Discovery. The Growth Boost cut applies to recurring charges, as long as the member's subscription is active.